The fake contacts in your Infusionsoft list are killing your online reputation

In today's online marketing world, dealing with fake contact information is a constant battle - and most Infusionsoft customers don't know where to begin to fight back (let alone how to win the war). If you're not doing anything to keep the bad contacts from getting into your contact list, it's already costing you money.

You Look Like a Spammer

If you're not actively keeping the bad contacts out, your list is getting dirty. By constantly sending emails to bogus contacts with bad email addresses, the major email providers (Gmail, Yahoo, Hotmail, etc.) will start to lump you in with the spammers. Not being able to get into the inbox means that your legitimate leads and customers aren't going to get your emails. If they can't get your emails, they start to forget who you are, and ultimately won't spend money with you.

Your Reports Aren't Accurate

Without getting rid of the fake contacts from your list, they are going to be included in all of your reporting. Those bogus contacts aren't ever going to open your emails, click on your links or buy your products or services. If they're not real, they shouldn't count, right? Your marketing efforts are most likely more effective than your reporting shows - but you can't really be sure until you've got a squeaky clean list.

Cleaning your contact list is as easy as 1 - 2 - 3: